That is where the SiteConfig class comes in - see the Settings menuitem in the left menubar. Here you can add your sitewide settings. The way to do that is create a DataExtension for the SiteConfig, and access its properties from the template as $SiteConfig.SomeProperty. The Silverstripe docs will tell you more:
http://doc.silverstripe.org/framework/en/reference/siteconfig
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